Thrive & Social Impact Advisory Group (SIAG): Managing for Resilience
How to Tell Your Story & Drive Action
Thursday, May 20, 10:30 am - 12:00 pm
Join the Social Impact Advisory Group and Thrive to hear about the successful journey of resilience of Jerri Rosen, the CEO of a beloved Southern California nonprofit, and of Katie Wagner, a media executive and former investigative reporter and anchor at CBS, ABC, Fox, CNN, and National Public Radio. Their partnership rebuilt the nonprofit organization after a devastating fire using the power of a compelling story. Learn media strategies and how to use the unique story of your organization to reach all of your audiences: funders, clients, volunteers, potential board members, and supporters.
The Managing Resilience Series will give leaders in the nonprofit sector the opportunity to learn, discuss, and share the factors that help organizations to deliver on their mission in the face of adversity. This series will profile experts in marketing, fundraising, finance & investing and governance who have coached many organizations on what it takes to thrive and survive. There will be ample time for networking and discussion.
*Zoom information will be sent to registered attendees.
Register Here
Meet the Speakers
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Jerri L. Rosen, CEO & Founder, Working Wardrobes
After managing a role as President of J. L. Rosen & Company and utilizing 25+ years of marketing communications experience and organizing development programs for nonprofits, Jerri obtained nonprofit status for Working Wardrobes in 1995. Since then, the organization has been guiding thousands back into the workforce each year with career development services and professional wardrobing. In 2012, the work expanded with the addition of VetNet, a safety net for veterans who are offered full wraparound services to transition into the civilian workforce, and now operates many successful social enterprises including four resale shops, an active wardrobing center, and powerful career development workshops in the community. As the host of an award-winning cable TV show about Working Wardrobes, Jerri continues to leverage her expertise in advertising, sales, marketing, and public relations.
Katie Wagner, President, KWSM
Katie Wagner spent 15 years as a television and radio journalist, working for news outlets all over the world, including ABC, CBS, Fox, CNN & National Public Radio. As a professional storyteller, Katie knows how to engage an audience and build credibility, and she believes those skills are just as valuable for business owners as they are for journalists. Today, Katie owns a full-service digital marketing agency made up of journalists like herself. The agency, KWSM, specializes in content creation, social media management, digital advertising and website design. They work with clients like Mitsubishi, Anthem Blue Cross, F45 Fitness Studios, Rakuten, Caesar’s Entertainment, and small to mid-sized companies across the country. KWSM has offices in Orange Country, CA, San Diego, CA, Atlanta, GA and Las Vegas, NV. Katie also works as a consultant, helping businesses integrate digital marketing into their traditional marketing plans. She is a popular speaker, and regularly gives keynote presentations and leads workshops and breakout sessions for both corporate and small business audiences.
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