Building a Successful Advocacy Campaign 

Join Thrive Alliance and Silicon Valley Council of Nonprofits (SVCN) for Building a Successful Advocacy Campaign. This hands-on workshop will guide participants through developing a comprehensive advocacy campaign plan.

What you will learn in this workshop:

  • What are the key elements of an advocacy campaign: roles, purpose, needs, strategies, timeline, and tactics
  • How to map the political landscape including who will be the allies and opponents of your campaign—often called “power mapping”
  • How to develop a champion, such as an elected official, to be the face of your campaign
  • How to counter opposition to your policy idea
  • Walk through a mock campaign to learn how the key elements might be applied in practice

You will also be introduced to the importance of coalition-building that might be a necessary component of your campaign. We'll do a deep dive into coalition building in a future workshop.Lastly, you'll be introduced to how familiarity with government players and legislative advocacy will be necessary to succeed in your campaign. Again, we'll have a special workshop devoted just to legislative and government advocacy.Learn more about our presenters, Vaughn Villaverde and Evvy Stivers, both of whom are seasoned campaigners, below.

 This workshop is the second workshop in the Nonprofit Advocacy Series—brought to you by Thrive Alliance and Silicon Valley Council of Nonprofits, thanks to a grant from the Silicon Valley Community Foundation.

SPEAKERS


Accessibility

Thrive Alliance strives to host inclusive, accessible events that enable all individuals, including individuals with disabilities, to engage fully. To request accommodations or for inquiries about accessibility, please email Nicole Nash.

Scholarships

Thrive Alliance is committed to making our nonprofit training programs accessible to underrepresented nonprofit employees in leadership and management roles at no cost. For fee-based programs, Thrive Alliance has established a training scholarship program for events open to under-resourced nonprofits in San Mateo County. Thrive Alliance's scholarship is available thanks to our donors and a generous matching donation from our funding community.

 

Pricing

$10 - All Members

$20 - Non-Members

 

Refund and Cancellation Policy

Please review Thrive's Refund and Cancellation Policy before registering.

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For membership inquiries, please email Nicole Nash.

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